business 01-1000

Joanna Lamek


Joanna has extensive background in International and national market research including Australia, European Union (EU), Eastern Europe and Asia. With more than 15 years professional history in marketing and design, she has a background in various industries. High level of expertise in:


  • Marketing Strategy
  • Consumer Behaviour
  • Digital Marketing
  • Graphic Design
  • Web Design
  • Photography
  • New Product Development
  • Innovation

In 2009 she graduated from Edith Cowan University with bachelor’s degree in Marketing and International Business, and as a winner of Adelaide Advertising and Design Club Mentorship Program. In 2015 Joanna completed Master of Applied Entrepreneurship and Innovation from the University of Adelaide.

Founder and Chief Executive Officer at smCreature, recently awarded Global CEO Excellence Award in the category of Best Full-Service Marketing and Design Studio (Australia). Professional Partner of The Andy Thomas Space Foundation and Australian Space Forum.

Joanna is passionate about travelling and photography.

Recent Awards

  • Business Excellence Awards, Most Innovative Web Design Agency 2024 
  • Web Design Agency of the Year, Australia Prestige Awards 2024
  • Finalist: Marketing Services, Australian Small Business Champion Awards 2024
  • Female CEO of the Year Award 2023
  • Global CEO Excellence Award 2023